JD Wetherspoon set to open Piccadilly Hall in Trocadero complex
JD Wetherspoon is preparing to launch Piccadilly Hall, a new pub at the former Coyote Ugly site inside the London Trocadero on Shaftesbury Avenue near Piccadilly Circus. The venue will cover more than 3,600 sq ft and have space for about 280 customers. It will operate from 7am to midnight, seven days a week, with food served until 10pm. The pub will be run by Hamid Da Silva, who previously managed the Barrel Vault at St Pancras International, and it will have direct internal access for hotel guests at the nearby Zedwell Piccadilly Circus. Criterion Capital, the owner redeveloping the Trocadero into a hospitality and entertainment destination, says the project will broaden dining, drinking and accommodation options in central London. Criterion Capital Group chief executive Vaq Farooq said the development would provide visitors with a more accessible food, drink and accommodation offer in the area, and that the partnership with JD Wetherspoon supports that expanded offering. JD Wetherspoon’s trading update noted plans for up to 25 additional managed and franchised pub openings, alongside an 8.2% rise in like-for-like sales. The operator currently runs 797 managed pubs and 25 franchised sites. Source: The Morning Advertiser
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