KERB sees 15% lift in Seven Dials Market bars amid festive events
The Covent Garden food hall, home to 21 independent traders and two bars, posted £1.8m in total sales for the month, despite broader challenges in the on-trade. NIQ data shows drinks sales at managed venues fell year on year in three of four weeks in October. The growth is linked to Dials after Dark, a new programme of live music and performances on Friday and Saturday evenings, which boosted footfall and dwell time. KERB also teamed with Meantime Brewing Company for a ten-day Halloween takeover, transforming the site into Seven Sins Market, with branded bars, live entertainment and £5 pint promotions; more than 1,500 Meantime beers were sold during the activation. Simon Mitchell, KERB's chief executive, said the results show consumers are still willing to spend on nights out when venues offer engaging experiences, and that operators need a compelling reason to go out given prevailing budget pressures. Looking ahead, KERB is launching a festive takeover in partnership with Baileys, running 12 November to 31 December, with seasonal food and drink offers, entertainment and daily happy hours. Source: The Morning Advertiser
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