Market Taverns launches 59-beer London cask festival across pubs
Market Taverns is staging a 59-beer cask festival across its London pubs, running from 28 October to 8 November. Pints will be £5 or less as the line-up changes, featuring Market Pale Ale, a 4% ABV beer brewed exclusively for Market Taverns by Sambrook’s, plus Twickenham Brewery’s Naked Ladies, Brockley Red, Jiddler’s Tipple Swifty Session IPA and London Tipple IPA, a limited-edition collaboration with Fuller’s. Other participating London brewers include Howling Hops and Redemption. Selected pubs will host Meet the Brewer evenings, brewery takeovers and tastings during the festival. Market Taverns, which operates 14 pubs across London, emphasises the event as a chance to showcase smaller independents alongside larger brands. The move aligns with research from the Society of Independent Brewers & Associates, which found eight out of ten beer drinkers value pubs offering beers from small breweries in addition to global brands. Independent brewers say they cannot sell their beers into around 62% of local pubs. Cask remains important to smaller producers, accounting for 58% of the beer they make, and 31% of beer consumers would be encouraged to try cask if it were brewed locally. Miles Slade, Market Taverns CEO, says the group remains proudly independent and wants to give London brewers more space on their bars, with affordable pints helping customers try something new. Source: The Morning Advertiser
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