Moonwake launches Shore Lager in Leith-themed cans celebrating local history
Moonwake Beer Co has launched Shore Lager, a crisp lemon-and-lime lager, in a can designed by Leith. The artwork nods to Leith's folklore and famous faces, including Shellycoat, the Twelve O’Clock Coachman, and boxer Tancy Lee, with SHORE LAGER radiating from a bright yellow O and a banknote-style layout. The design also nods to the Shore’s topography and the Sunshine on Leith palette. A launch poster series, Sunshine on Leith. Now in cans, the art references local legends such as Mary, Queen of Scots. Following a keg soft-launch that sold out in weeks, cans are rolling out in the area and nationwide. Erin Whyte, Moonwake's marketing manager, says Shore Lager reminds people why the Shore is a vibrant destination for independent businesses, delivering a sunny, social lager at venues. Rob Petrie, Leith's head of design, says the can evokes Leith's stories at the bar, with details that reward a closer look. Source: Beer Today
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