Older drinkers and women want more low and no beer options
BBG commissioned research of almost 2,000 UK adults. It finds 37% of drinkers aged over 62 want more low and no beer on draught, the highest share by age. About 31% of beer drinkers moderate by choosing low or no options, and 18.5% would prefer low or no beer to beer when moderating. Among those who already drink low or no beer, 33% prioritise taste close to full strength. Older respondents favour familiarity and accessibility, with 47% over 62 wanting more well-known brands offering low and no beers. Among 30 to 61-year-olds, work, family and other commitments are a leading factor for moderating, while 25% of 18 to 29-year-olds identify value for money as a top consideration. Women seek distinctive flavours, 30% versus 21% for men. In 2025 BBG refreshed its UK no-alcohol portfolio, including Stella Artois 0.0 on draught, first launched at Wimbledon Championships before expanding to pubs. The company has invested £2.93m in a de-alcoholisation unit at its Magor Brewery in south Wales, opened in December 2025, enabling production of low and no beers such as Corona Cero using technology that removes alcohol without prolonged heating to preserve flavour, aroma and character. Maria Neves, BBG commercial strategy director, says people want a beer they love without alcohol and not compromise on taste, and the Magor investment supports that. Source: The Morning Advertiser
Comments