Pub groups unite to boost Help for Heroes with Hero IPA
Hero IPA is a 4% ABV British IPA brewed by Hogs Back Brewery for Alf Turner. It is designed to raise funds from every pint sold, linking a traditional pub beer with a direct contribution to Help for Heroes. The beer will be available in selected pubs across Brakspear, Punch Pubs & Co, Stonegate Group, Craft Union Pub Co and Admiral Taverns during the Remembrance period. The campaign has expanded this year following last year’s success, with several major pub groups now taking part. Paul Turner, founder of Alf Turner, said the Great British pub is a place where communities come together around Remembrance and where support for those who served can be shown. Hero IPA sits within Alf Turner’s long-running fundraising partnership with Help for Heroes, which began in 2009 and has generated hundreds of thousands of pounds for the charity. Source: Beer Today
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