Shuffle pledges £30m to expand London hospitality network
Shuffle has pledged £30m in London as part of a five-year £200m UK commitment to back independent pubs, bars and restaurants with expansion funding. The company, founded in Manchester in 2024, operates in Manchester, Liverpool, Glasgow and Edinburgh and has invested more than £7 million across 250 venues, returning over £2 million in rewards. The venture blends funding with a customer rewards app. Through Shuffle Finance, operators can access upfront capital to open new sites, refurbish venues or develop concepts without giving up ownership. The Shuffle Rewards app offers cashback on eligible bills from 5% to 100%; customers pay £2.99 a month, settle bills as usual, and cashback is paid into bank accounts. In trials, 80% of customers using the platform were new to participating venues, and spend when dining out rose 45%. London's rollout will include Electric Star Pubs, Macbeth, Acme Fire Cult, Lina Stores, Burger & Beyond and Mare Street Market. Shuffle co-founder and chief executive Ollie Purdue says London is the next major milestone and the £30 million commitment reflects the capital's opportunity. The platform will offer early access to selected London customers ahead of a wider launch in January 2027. The move comes as specialist lenders push more funding to pubs, with Christie & Co noting greater access for operators seeking to acquire or expand venues. Source: The Morning Advertiser
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