Wells & Co launches Beyond Beer Collective to explore growth opportunities
Wells & Co is launching The Beyond Beer Collective to explore growth opportunities beyond its pubs and brewery, while keeping beer at its heart. The venture coincides with the company’s 150th anniversary and will build on Brewpoint, the Bedford-based brewery and production facility that blends modern brewing with strong industry links. The Collective will bring together internal and external expertise, including its Muntons partnership, to test ideas and identify those with real growth potential. The project will be led by Tom Foddy, who has more than 15 years with Wells & Co and is regional director for SIBA East. He says there are many opportunities inside and beyond the business and that the aim is to give the group space to explore them, bring ideas to guests and learn quickly what resonates. Source: Beer Today
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