Wells & Co launches Beyond Beer Collective to fuel future growth
Wells & Co, celebrating 150 years of family ownership, has announced the Beyond Beer Collective, a growth-focused venture aimed at exploring opportunities beyond its core beer business. The group says it will provide dedicated space to consider what could complement its pubs, its brewery and the wider business, with a deliberately broad focus on new products, experiences and opportunities inspired by changing consumer tastes. The Collective builds on Brewpoint, Wells & Co’s brewing and packaging operation, and will draw on internal and external expertise, including a partnership with malt supplier Muntons, to test ideas and learn what might have real potential. The Brewpoint investment in 2020 was £14m. Tom Foddy will lead the Beyond Beer Collective; he has spent more than 15 years at Wells & Co, including as commercial director, and is regional director for SIBA East. He says there are many ideas within and beyond the business and the aim is to give them proper space to develop, then gauge guest response and scale successful concepts. The collective is already exploring early concepts, with more opportunities expected from Wells & Co’s network and external partnerships. Wells & Co operates 160 pubs in the UK and 19 in France under the John Bull brand. Source: The Morning Advertiser
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